22/7/2010 [About Yamaha]
Yamaha Music Europe GmbH and Leyland Band have announced an exciting and innovative collaboration that will see the two organisations working together on a range of music-making initiatives and events throughout the UK and beyond.
Yamaha have long prided themselves on long-term relationships with world-class artists and organisations, and the Leyland Band partnership takes this philosophy to a new level. Yamaha's international support via its European subsidiaries will help promote the Leyland Band concert and performance schedule to new audiences. Yamaha will also be supporting the band by supplying a range of student instruments for educational events and will be promoting have-a-go sessions at concerts.
Ian Frankland is Yamaha's Brass and Woodwind Marketing Manager and was key to forging the partnership. He comments, "This is not a standard sponsorship arrangement as has traditionally been the case between industry and banding; it's much more creative. At its heart is a joint desire to reach out beyond the current brass band audiences and to introduce more people to the genre and to the joy of playing brass instruments."
A spokesperson for Leyland Band says, "We already enjoy a strong relationship with Yamaha on the instrument side of things and it seemed a logical step to develop this into a more dynamic international arrangement to promote brass banding in general. It also means we will have access to Yamaha's specialist technical team and will be able to integrate Yamaha into our ‘Training Days’, our ‘Big Blow’ events and our ‘Leyland Band in the Community’ events."
The announcement follows the recent relationship announced between Leyland Band and the University of Central Lancashire (UCLAN), the UK's fourth-largest university.
