WHY PHX?
【Phoe-nix】 * — noun
A mythical bird of great beauty fabled to burn itself on a funeral pyre and to rise from its ashes in the freshness of youth and live through another cycle of years: often an emblem of immortality or of reborn idealism.
*source : www.dictionary.com
A thing of peerless beauty or excellence

Nippon Gakki, the predecessor to Yamaha Corporation, was founded in 1897, and the Phoenix logo was registered as the company' s official trademark. While the triple tuning fork design that adorns modern Yamaha instruments is well known throughout the world, it is the Phoenix motif that was first emblazoned on our first premier organs. The design embodies the spirit of our founder, whose goal was to produce instruments of world-class quality and unrivaled beauty.
In 2007, YAMAHA celebrated its 40th anniversary of drums manufacturing. At that same time, we felt the need to recapture the spirit of our company' s founder. It was decided that YAMAHA Drums' next 40 years would begin with commitment to a rebirth and revitalization in striving for musical instrument excellence. From this rekindled spirit of innovation and musical resolve, came the birth of the PHX Series.
The Phoenix is considered the symbol of immortality, a rebirth into a fresh being, full of new life. Similarly, the PHX Series marks a rebirth of drum advancements, another milestone to add to YAMAHA' s legendary history. The PHX is the next step in innovation and excellence for those serious about their music.
Audio & Video
- Jupp (Elbow) Yamaha interview. Jupp and his PHX

-
In this part of our exlclusive video Jupp explains why he chose the Yamaha PHX kit for the recording of the bands 5th studio album "Build a Rocket Boys!"
- 11/5/2012 [Artists]
-
Yamaha welcomes new Drum Artist Veronica Bellino-
It was in 2011 when Jeff Beck discovered Veronica in the internet and instantly got in contact asking Veronica to join his band. Veronica´s inimitable drumming style balances progressively nuanced concepts with blistering chops and relentless groove. Her sound is a percussive force that’s always in demand.
- 9/5/2012 [Artists]
-
[video] Drum - Check with Funk & Soul Legend David Garibaldi-
With his band the “Tower of Power” David Garibaldi is among the most influential Funk & Soul musicians worldwide. We talk to the master of funk drumming and receive valuable tips on Dave´s tuning technique, his career as a musician and check out his current Yamaha kit.
- 2/8/2011 [Artists]
-
Gigs & Tunes – August-
August is shaping up to be another jam packed month of live performances along with some great tracks set for release. Yamaha and our artists will be busy with TV shows, festivals, intimate gigs and much more!
- 26/6/2011 [Artists]
-
Gigs & Tunes – July-
There is only one gig to talk about this month … GLASTONBURY 2011!
- 21/4/2011 [Artists]
-
Gigs and Tunes: May 2011-
Yamaha artists are the best around, playing the best tunes, to the best crowds on the best gear! Here is a small selection of which Yamaha artists are available to download in your ears and who’s out touring and performing live dates in your face this month!


























