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Manufactured in 1965, the GSX33B was an early design that later grew into the S201, S301, SG2, and SG3 models. This prototype model was evidence of Yamaha's earnest desire to enter the electric guitar market.

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Yamaha’s first electric guitars officially launched in April 1966 under the names S302 and S201, which were changed one month later to SG-3 and SG-2. They featured original designs for the tremolo unit, neck joint system, and pickups, demonstrating Yamaha's penchant for individuality and innovation from our very first models.

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A hollow body model sharing the same feature of the SG7’s long horn next to the first string and equipped with two single-coil pickups.

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This top-of-line model in the SG series was developed by pursuing the characteristic tone of the SG175 and applying the innovative techniques and technology evolving throughout the SG series. It featured a unique neck-through structure, a sustain plate, and a semi-open humbucker.

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A model with the characteristic bright tone of the SF series, plus 24 frets, a smooth top cut that forms to the player’s body, and a back cut for a left-right asymmetrical design.

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With its name standing for “Super Combinator,” the SC-1200 was the pinnacle of the SC series with its unique neck-through structure. Features included distinctive bar magnets for the pickups plus the ability to create 13 sound variations with three connected mini toggle switches for the three pickups.

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Yamaha's high-end full acoustic guitar launched in 1978, featuring ebony on the fingerboard, gold parts for the hardware, and tone knobs compatible with coil tapping.

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The flagship model of the SG series bearing the “custom” guitar title. Newly developed pickups and a narrow bridge for lighter weight were utilized in this model, which was developed to meet the demands of players influenced by the heavy metal music emerging in the early ‘80s.

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These models used a solid structure with a semi-acoustic body shape popular at the time. The design was developed in England rather than in Japan, and the lineup featured three models: Custom, Deluxe, and Standard. Shown here is the Deluxe model.

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The first guitar in the Pacifica series designed by Yamaha Guitar Development at our North Hollywood R&D center opened in 1989. This model was stacked with Yamaha originality in a traditional design.

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Our flagship model with a distinctive body that came on the market as electric guitars started to boom in popularity. Shown here is a 1995 remake of the 1965 prototype: the neck pickup is not slanted, the color is moss green (which never made it to market), and there is no fingerboard binding—all features that differ from the model launched in 1966.

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The SG175, designed and developed specifically for Carlos Santana, was dubbed the "Buddha SG." The distinctive body inlay work featuring a Buddha image that was intended to convey the high quality of Japanese products to the world. The model shown commemorated 30 years of Yamaha electric guitars in 1995 and was issued and sold in Japan only.

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This model featured bold body contours with a fine cutaway. The similarly distinctive bridge demonstrates Yamaha’s consistent pursuit of innovation.